Long gone are the days of a “Build it and they will come” attitude on todays agressive competitive internet architecture. The highly competive enviroment demands Search engine optimisation to ensure targeted, “High Quality” traffic to your company or personal website.

Of course, business that engages with manu of its customers via offline channels can instruct people to visit there website and provide incentives to do so thus driving traffic to there online presence. But the SEO practitioner fills the different, more critical role of bringing all important NEW prospects and NEW Business that would have been missed, people who were not aware of the company possibly at all

Experienced SEO practicitioners know that users search for products, services and information using an extraordinarily wide and varied number of search queries and query types. An SEO professional performs keyword research to determine which search queries people are actually using (often different to what is expected by the business owners).

The person who enters ‘left handed golf clubs’ as a search query may not even know that a company specialising in this type even exists.

Capturing that traffic would provide the company with INCREMENTAL sales and this is the all important term here, these are additional sales that they would not have aquired without internet investment. Knowing that the SEO process as a whole works on the sites architecture and strategy and link building to help the site’s pages achive competitive search engine rankings for these types of terms.

Web Design Sunderland

why not -   REQUEST A QUOTE   – and we will show you what we can do.

1) TITLE TAG Customisation Rules

A Search engine friendly CMS must allow for title tags to not only be customised on a page specific level but also enable rules for particular sections of a website. For example, if the title tag always has to start with you
site name followed by a colon followed by your article/page title…. your sunk before you begin! – for SEO anyway. You should be able to revise the formulas used to generate the title tags across your site to make it more SEO friendly.

2) STATIC, KEYWORD rich URL

URL’s have historically been the most problematic SEO issue for CMS platforms. Nowadays, search-friendly CMS’s should feature custom URL creation. In Wordpress, a custom URL is referred to as a post slug in most CMS systems.

3) META TAG Customisation

Being able to implement custom meta descriptions and meta robots tags is critical. Enabling editorial control is essential for a good CMS.

4) Enabling custom HTML Tags

A good CMS has to offer extra functionality on HTML tags for things such as nofollow on links, or <hx> tags for headlines and subheadlines. h1 for main and h2 for sub header etc. These can be built in features accessible through menu options or as part of the site by default for non web developer users the latter is the best method.
Low level content taged up with <hx> tags is not desirable. The article title is typically the best content to have wrapped in h1.

5) INTERNAL ANCHOR TEXT flexibility

To be “optimised” rather than simply search engine friendly, customising the anchor text on internal links is critical. Rather than simply making all the links in a sites architechture the pag’s title, a truly great CMS will allow fleixble handling of anchor text especially alowing easy linking within articles and content to other pages within the site for example our CMS category or CMS section of our site. (notice the variant alt text on each link – mouse over)

6) INTELLIGENT CATEGORIZATION STRUCTURE

Another problem is poor category structure. When designing an information architecture for a website, you should not place any restriction or limits on how pages are accessible due to the CMS;s inflexibility. CMS that offer custom navigation panels will be the most successful in this respect.

7) PAGINATION CONTROLS

Pagination can be the bane of a website’s search rankings, so controlling it through inclusion of more items per page, more contextually relevant anchor text (eg. not “next,” “prev” and page numbers), and careful use of NOFOLLOW and meta NOINDEX tags will make your important content get more link juice and crawl attention this is sometimes refered to as ‘Rank Sculpting’ ensuring the best distribution of available page rank.

301 – REDIRECT functionality

Most CMS’s sadly lack this critical feature, disallowing the poroper redirection of content when necessary; 301s are  valuable for expired content, for pages that have a newer version, and for doging keyword cannibalization issues.

9) XML/RSS Pinging

Although it is primarily used for blogs, any content, from articles to products to press release, can be issued in a feed, and by utilizing quick, accurate pinging of the major feed services, you limit some of your exposure to duplicate content spammers who pick up your feeds and ping the major services quickly in the hopes of beating you to the punch.

10) IMAGE Handling and ALT attributes

Alt attributes are a clear must have from an SEO perspective, serving as the “anchor text” when an image is used as a link (note that text links are much better than image links) and providing relevant indexable content for search engines. Images in a CMS;s navigational elements should preferably use CSS image replacement rather than just alt attributes.

11) CSS Exceptions

The application of CSS styles in a proper CMS should allow for manual exceptions so that a user can modify how a strong headline or list element appears visually. If the CMS does not offer this, writers may opt out of using proper semantic markup for presentaion purposes, which would not be a good thing,

12) STATIC CACHING OPTIONS

Many CMS’s currently offer caching options, which are a particulat boon if a page is receiving a high level of traffic from social media portals or news sites. A bulky CMS often makes dozens of extraneous database connections, which can overwhelm a server if caching is not in place, killing potential inbound links and media attention.

13) URLs free of tracking parameters and session ID’s

Sticking session or tracking information such as the user’s click path into the URL is deadly for SEO. It usually leads to incomplete indexation and duplicate content issues.

14) CUSTOMISABLE URL STRUCTURE

If the degfault URL structure of the CMS doesn’t suit your needs, you should be able to change it! For example, if you dont want /archives/ in the URL’s of all your old articles, you should be able to remove it to suit. Or if you dont want to reference the article name instead of the articles database ID in the URL, you should be able to do it.

15) 301 REDIRECT to a canonical URL

Duplicate content is the bane of many a dynamic website owner. Automatic handling of this by the CMS through the use of 301 redirects is a must.

16) STATIC LOOKING URLs

The most palatable URL’s to spiders are the ones that look like they lead to static pages – no query strings in the URL.

17) KEYWORDS in URL

keywords in your url will benefit rankings!

This not enough for you? Our CMS systems can have all of these and more we have just scratched the surface with what is capable… you want more? ok you asked for it:

18) Tagging and Tag clouds
19) Multilevel Categorisation structure
20) Paraphrasable excerpts
21) Breadcrumb navigation
22) Meta noindex for low value pages
23) Keyword rich intro copy on category level page
24) NoFollow links in comments
25) Customisable anchor text on navigational links
26) XML Sitemap generator
27) XHTML validation
28) Pingbacks, trackbacks, comments and antispam mechanisms
29) Social media bookmarking
30) User pages and content contribution

If its doable we can do it! —-    REQUEST A QUOTE TODAY

A sample template based webdesign can be seen here

Amazing value and quality at a great price please REQUEST A QUOTE today and we will give you a no obligation call back to discuss your web design needs.

Such is the case with E-junkie ( www.e-junkie.com )

The home page has heavy unavoidable content and the icons on the right nav help guide visitors away to the desirable sections of the site that they are interested in without having to look at an overwhelming site nav. Icons have been put to work to mitigate this problem.

A common problem for web designers is that icons can feel out of place. There are two key elements to consider when placing icons into a design. First, they should fit the size and colour of the site. This might mean customising a stock set of icons or hand building new ones.

If the site is already shiny and in your face then the icons need to match this style. A perfect matching of style and colour can be seen here on Indian Geeks ( igeeks.org )

The clever square style of the icons matches the distinct square styling of the rest of the page.

Icons are incredible little visual devices, Their sole purpose is to communicate lots of information in the simplest possible way. Their use on the web is no surprise. The internet is a complex environment filled with impatience, wandering eyes and easy distractions. It is allways in dire need of quick visual indicators. Icons serve as great helpers that show us where to go for what we need instead of scanning for text you can scan images, and often they will tell you what you need. This is no different from a street sign that uses recognisable forms to communicate quicker than text.

Sample useage of icons on websites:

Elixir Graphics

Cropix.ru

Company: SJennings
Project: Ford Direct Used Cars

http://www.jenningsforddirect.co.uk

Primary search term = Ford Direct

Secondary Search terms = used ford focus, used ford mondeo, used ford fiesta, used ford galaxy, used ford cars, ford cars, used ford, used ford dealers, used fords.

Tertiary search terms = Ford [region], Used Ford [region], new ford [region], ( [region] being replaced by any major TOWN/CITY name in the uk, for example ‘FORD EDINBURGH‘ )

How did the project start?

Initial assesment of the current site revealed poor SEO and limited search engine performance, as a recomended company webdesignsunderland.org.uk stepped in to develop the site.

What are the outcomes?

The site performs fantastically well in search engines and the company now regularly sell used cars out of the region (north east) with over 30% of all business now being done over the internet the success of the site is phenomenal.

We are Geeks so you dont have to be… When looking for internet nerds who understand the terms you simply dont need to know about you have come to the right place. We of couse think that we are cool in our own way but in the real world (that we dont visit very often) we are aware that we dont fit in as well as we would like.

However in the land of www we are the masters of all we survey! With all the advanced and latest web development and design techniques on hand we can develop high spec high profile web presence for you. Your business is important and we will make sure you stand out from the crowd.

One of our favourite phrases is ‘Punching above your weight’ and we feel we regularly achieve this with low cost marketing regularly delivering high returns for our clients.

Why wait hire a Geek today – REQUEST A QUOTE

Company: fashionstyleyou
Project: Website blog graphic design

http://www.fashionstyleyou.co.uk

Primary search term = Fashion blog

How did the project start?

Assesment of the site revealed a need for a high quality appearance, backed with easily interchangeable backend and user friendly updating of the site. Featured categories and graphical interface were a must have for this design and were the first things that were focused on.

What is the outcome?

The design speaks for itself a fully functioning CMS backend system empowers this comprehensive fashion blog, with an inspiring and quality visial appeal.

It is first essential to determine whether a CMS is necessary before embarking on a web development project. By answering yes or no to the following questions you should be able to easily determine if a CMS is required:

1) Do you need to update your sites content more than 1x/month?

2) Are you planning to run a blog on your site?

3) Will non-web developers be updating/maintaining content on the site?

4) Do you require the ability to manage your site’s contnet from remote locations (w/o downloading specific software)?

If you answer YES to ANY of the above questions then you require a CONTENT MANAGMENT SYSTEM it is a smart idea to build a site that contains a good CMS for your website from the get go.

If you answer NO to ALL of the above questions then a static site without a CMS is probably ok.

Webdesignsunderland.org.uk offer STATIC sites from arround £99 or Content managment based sites starting from only £250!

Contact us today for a quote.

So your business is in dire need of an online boost! The Web is getting you down and your competitors are storming ahead? we are here to help! Having arrived here you have taken the first step to a new website that can dominate your industry. As experts in the field of DIGITAL MARKETING and with access to all the latest WEB DESIGN techniques we are here to help your business progress into the digital age.

We are a new Creative web design agency based in Sunderland with a focus on your customers.

With over 10 years experience developing and creating Search engine friendly sites, if your looking for a fresh forward thinking, results and performance driven web design agency to deliver your next project you have come to the right place.

Services:

WEBSITE DESIGN
EMAIL MARKETING
ADVERTISING & ONLINE BRAND IDENTITY
E-COMMERCE
SEO (Search engine Optimisation)
CMS (Content Managment Systems)
ESTATE AGENT SOFTWARE
CAR DEALER SOFTWARE
CRM (Bespoke – Client Relationship Manager)

and more….   Complete this short form for a call back to discuss your needs

An ISO 9001 and HACCP certified Science-based company.

http://lifestyle.com.pk

Manufactures world leading health and natural products in Pakistan and distributes to the world!

• Branding
• Web Design
• CMS – Content Management System
• Accessibility Compliance
• Eye Catching Design

Brief:

Create a site to display the range of products available from Lifestyle in an easy to use and ‘eco’ or green feeling enviroment. Site needs to be clean and crisp with maily white/light but include bright vibrant colours.

Site is to highlight the company vision and objectives along with information about the company and history. Site should be easily updatable by un-trainined web design staff. We would also like the ability to feature articles on general health and fitness.

 Although we do not require SEO we would like our products to be well featured on the site on custom landing pages.